Privacy Policy

Last Updated: 9/6/2021

This Privacy Policy applies to the information that we obtain through your use of Fire Simulator and Firestorm for Hue / LIFX / Nanoleaf services, including our Fire Simulator and Firestorm for Hue / LIFX / Nanoleaf websites (,,,,, Fire Simulator application, Firestorm for Hue application, Firestorm for LIFX application, and Firestorm for Nanoleaf application (collectively "Services"). Your privacy matters to us so please take the time to familiarize yourself with our policies, and if you have any questions please contact us at

Information We Collect

We collect the following information:

Analytics Information: We use Google Analytics to help understand how visitors interact with our Services to help us improve our website and applications. You can read Google's security and privacy policies for Google Analytics. You can chose not to have your data used by Google Analytics by downloading their opt-out browser add-on.

Cookies and Other Tracking Technologies: We use various technologies to collect information, including cookies that we save to your computer or smart device. Cookies are small data files stored on your hard drive or in device memory. We use cookies to improve and customize our Services and your experience; to allow you to access and use support services without re-entering your username or password; and to count visits and understand which areas and features of the Services are most popular. You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from websites you visit. If you do not accept cookies, however, you may not be able to use all aspects of our Services.

Information from Third Party Services: We may receive information about you from third parties. For example, if you access our Services through a third-party connection or log-in, that third party may pass certain information about your use of its service to our Services. This information could include, but is not limited to, the user ID associated with your account, an access token necessary to access that service, any information that you have permitted the third party to share with us, and any information you have made public in connection with that service. We store the access token necessary to access that service. This data is stored locally on your device.

The apps "Fire Simulator - Free" and "Fire Simulator (w/Ads)" use Google AdMob to serve non-personalized ads. The following data, which may be collected and linked to your identity, may be used for the following purposes: Third-Party Advertising (Coarse Location, Device ID, Product Interaction, Advertising Data, Performance Data) and Analytics (Coarse Location, Device ID, Product Interaction, Advertising Data, Performance Data). The following data, which may be collected but is not linked to your identity, may be used for the following purposes: Third-Party Advertising (Crash Data) and Analytics (Crash Data).

If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Services, we may collect such information into a file specific to you. You agree that we may use your personal information to contact you as provided herein, though our intent is that email is the only channel we will use to contact you without your consent.

How We Use Information We Collect

We may use the information we collect for a variety of purposes, including to:

  • Provide, operate, maintain, improve, personalize, and promote our Services
  • Develop new products, services, features, and functionality
  • Enable you to access and use our Services
  • Communicate with you, including responding to your comments, questions, and requests; providing customer service and support providing you with information about services, including technical notices, updates, security alerts, administrative messages, or advertising or marketing messages; and providing other news or information about us and our select partners
  • Monitor and analyze trends, usage, and activities in connection with our Services

Information Sharing and Disclosures

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our services, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety; however, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Children's Policy

Our Services are not directed to individuals under 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information. If you become aware that a child has provided us with personal information, please contact us at

International Users

Our Services are hosted in the United States and processed globally. If you choose to use the Services from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your information outside of those regions to the United States for storage and processing. By providing your information, you consent to any transfer and processing in accordance with this Policy.

Changes to our Privacy Policy

We may change this Privacy Policy from time to time. If we make any changes, we will notify you by revising the "Last Updated" date at the top of this Privacy Policy and, in some cases, where appropriate we may provide you with additional notice (such as adding a statement to the website's home page). Your continued use of our Services after the revised Policy has become effective indicates that you have read, understood, and agreed to the current version of this Policy.

Contact Information

Please contact us with any questions or comments about this Policy, your personal information, our use and disclosure practices, or your consent choices by email at